Define WHY Your Private Practice Needs a Logo

Now its time to create a therapist logo design that fits YOUR therapy practice. You have several options available, each with their pros and cons.

1. Do it Yourself. This is the most cost-effective, given there is no cost to you aside from time and materials. However, most people have a hard time turning their abstract thoughts into visual images. Others lack the skill or experience to design a logo with an impact. For most therapy practitioners, it is more practical and efficient to outsource.
2. Use a Logo Builder. These are a cost-effective way to create a simple design, and you still have full control over the process. However, logo builders are extremely limited. You might not be able to replicate the image you have in mind. They are full of dated or generic fonts and images that do not convey emotion.
3. They are not unique either. Those same icons are used by hundreds of other businesses that used the same option! And worse, they will not tell you if your image is too stiff or reflects your brand identity. While it is an excellent way to convey an idea to a human designer, it is not a great option for a lasting image.
4. A Friend. While friends with artistic ability are likely to offer a discount, they suffer the same limitations as you would if they are not trained in logo design.
5. The Gig Economy. There are sites like where you can find someone that creates logos for as little as $5. It can be an option for people on a shoestring budget. With one of these sites, you can have a logo fast and cheap.   There are, however, several issues to take into account before using this option. The first, and perhaps most important, is to consider the possibility that you may be (unintentionally) taking advantage of someone and not paying him or her a fair price for their work. These sites sometime foster an environment where individuals who are desperate for work put in a tremendous amount of work for far less than what would even amount to minimum wage. Please, if you are considering using one of these sites, do some research into that site first, to ensure that the individuals who do work on that site are being fairly compensated for their work.  Even when you can find a site that you feel is ethically run, working in this way can be like buying a lottery ticket. Many of the logos sold on these sites are presented as being “original work”, when in fact the images are taken from other places, often in violation of copyright laws. Again, research is crucial.
6. A Professional Logo Designer. A professional is the most expensive option, but you get a lot more for your money. A professional has the training. They have the portfolio, references, and testimonials to show you their quality before you hire them. They know the questions to ask to understand your vision and goal. And most importantly: They know how to create a memorable visual symbol that reflects your goal, message, and brand identity.