How to Create A Therapist Directory Listing that Gets You Results

Not sure how to create a therapist directory listing that actually brings in quality leads? This brief guide can help you out!

Simply creating an online therapist directory listing is one thing, but actually coming up with one that would help you attract the right clients? Well, that sounds quite like a tall order, doesn’t it? 

It can be really difficult to build an online directory listing that makes your private practice stand out. 

So, what can help? 

Whether this is your first time trying to add your listing online, or you’ve had a listing for a long time but want to use it to its full potential,  you’ve probably got a lot of questions. 

Don’t worry, though! Creating a listing that brings you real results is not rocket science. 

In this article, we’ll discuss the answers to these questions: 

Do I need to an online therapist directory listing? 

How do I make my listing stand out? 

How can I take my listing to the next level? 

Ready to find the answers you need? Let’s dive in!

Do I need to be in a directory?

This is a question that only you can answer, and it basically depends on what your end goal is. If you are looking to expand your client base, then directories can be a great place to start getting more leads. 

But here’s something you have to remember: While online directories can help get you in front of potential clients, they can also be oversaturated, making it difficult for you to stand out. For your listing to work, you have to create it with a clear set of goals in place. 

So ask yourself: 

What do I aim to accomplish with my therapist directory listing? 

Who do I want to attract? 

Knowing exactly what you want to achieve by being on a directory will also help you make sure that you get yourself listed in the right place. And I’m talking about the “right” place because there are a lot of online directories available, and they may or may not lead you to your ideal clients. 

If you need help choosing the right directory for your practice, you can check out my list of online therapist directories. I’m sure you’ll find the information extra helpful.

create therapists directory listing

How do I make my listing stand out?

Let’s say you’re already clear on your goals, and you already have a specific directory in mind. Great! Now let’s work on creating a listing that will get you the results you want. 

Here are 5 tips you need to remember when creating your listing. 

  1. Write a good bio

It’s not enough to just enumerate your credentials; you need to write your bio in a way that would engage your potential clients. Two or three short paragraphs written in the first person can be particularly effective 

The key here is to introduce yourself in a way that would make your potential clients feel comfortable with you. You don’t want to sound standoffish or overly formal, so I highly suggest that you don’t write in the third-person perspective. 

Here’s something to keep in mind when creating your bio: Write the way you would speak with a potential client in person. If you can’t find the right words to write, try recording yourself doing an introduction and start from there. 


  1. Upload a professional photo 

Your photo is one of the first things that your potential clients will see when they scroll down the directory, so make sure you choose a photo that will give off a great impression. 

Also, make sure you use a recent photo, and preferably one that you use across all your pages and on your website. This will help people recognize you easier when they see you, and it helps contribute to the feeling of authenticity once they hop on a call with you. 

  1. Be mindful of your content 

The next thing that you have to take into consideration is your content. You don’t want to overwhelm potential clients with so much information. Really, there’s no need to write a novel to get your message across. Just stick to the basics. 

Your therapist directory listing should therefore include the following: 


Contact Information 




The last item on the list is crucial. It can be tempting to be a generalist and say that you can help everybody with everything, but that won’t help you stand out. 

It would be much better if you connect with a smaller number of people instead. 

And to do that, you need to stick to having just one to three specialties on your list.

  1. Keep your listing up-to-date 

A lot of things can change in a span of several months, so make sure you keep your listing updated! I suggest you review your listing once every quarter. That way, you can continuously improve the content of your listing. 

  1. Ask for honest feedback 

This is one of the most important steps you have to take after you complete your initial draft for your listing. You want to make sure that your listing embodies who you are as a professional and that you are creating the right impression on your audience. 

So go ahead, share your listing with a trusted friend who can give you honest feedback on what you’ve created. That way you can work on what needs to be improved and make your listing more effective. 

Want more information on how to create an effective listing? Click here to listen to my recent episode on this with my good friend, Howard Baumgarten! 

Take your listing to the next level!

Now that you’re done with your listing, what’s next? It’s time to link your listing to your website! The moment a person clicks on that link, you know you’re one step closer to seeing results. This is when the magic happens, and where you turn your leads into clients. 

Don’t have a website you can link to yet? Creating a professional therapy website to establish your brand can be a challenge, but it doesn’t have to be! If you’re looking for someone who can help you build a beautiful, engaging website, click this link and hop on a complimentary strategy call with me. 

listing for therapists websites

2 thoughts on “How to Create A Therapist Directory Listing that Gets You Results”

    • Thanks so much Diana, I’m so happy that you found it helpful! If you have suggestions for future blog topics that you think would also be helpful, please let me know!


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Hi! I’m Sarah. 

 I help counselors and therapists  have a bigger impact on the world through better client connection. I do this by creating beautiful visuals and strategically designed websites.

Sarah Gershone web designer