5 Reasons Why Your Website is Not Bringing in New Clients
Is your website helping you bring in clients for your practice? No? With all the efforts you put into creating content for your site and making sure it looks great, it can be quite frustrating when your conversion rates don’t reflect all that hard work.
It’s a good thing though that you did a quick online search before deciding to scrap your website altogether!
You probably noticed that a lot of what turned up in your searches was all about increasing your website traffic. And you’ve probably already read about some amazing strategies to do just that: search engine optimization, brand building, influencer marketing, and more. But increasing your website traffic is not the only solution to your dilemma.
True, the higher the number of visits your website gets, the higher the chances of converting these visitors into paying clients. But there is more to conversion rates than just boosting site traffic.
So in this post, let’s talk about the 5 common reasons why websites don’t convert visitors into new clients and what you can do to improve your numbers.
Ready? Let’s check out the list.
Reason # 1: You’ve been focusing only on the aesthetics
Now don’t get me wrong—aesthetics play a huge role in getting people to stay longer on your page. But you also need to consider what your customers need from your page; not just your site’s design.
It doesn’t matter how pretty your site looks; if it’s not helping potential clients make a purchase or learn about your offers, it’s not going to help you convert them into new clients.
With so many other practitioners also online, potential clients can simply head over to the next website if yours doesn’t align with their needs. But we don’t want that to happen, do we? So what can you do to improve?
Assess your website. Is it user-friendly? You need to make sure that it’s not only pleasing to the eye but also client-centric. And to do that, you need to think about what they actually need. Once you’re clear on what their goals are, you can start to restructure your site to serve them better.
Reason # 2: You’re not addressing your client’s pain points
A lot of websites fail simply because their content and interface don’t address their clients’ pain points. Is that the case for your website? Then it’s about time that you do some tweaking.
Get to know your audience even better. What do they struggle with? How can you help? What value does your offer bring to their lives?
Remember, emotions play a crucial part in people’s decision-making process. So structure your website around your answers to the questions above and you’ll see more conversions for your page.
Again, it all boils down to the fact that your website should be designed for your clients, not just for you and your brand.
Reason # 3: You’re not keeping track of your numbers
When it comes to your website, it’s important that you’re not just guessing which parts of your site work and which parts don’t. The problem is, many website owners fail to measure their site’s key metrics. Others may be checking their numbers on a regular basis but don’t really understand what they should be looking out for or what to do with the data so they can successfully convert visitors into new clients.
Understanding the different metrics of a website is a great way to help you evaluate what you should improve or tweak in your site and what you need to work towards. You might be surprised by how a few changes can work wonders in the overall performance of your site.
Reason # 4: You’re overwhelming visitors with too many options to choose from
Ever tried being overwhelmed by a jam-packed menu when deciding which dish to order from a restaurant? That’s what we call ‘analysis paralysis’, where you find it difficult to decide simply because there are too many options to choose from.
Is your website causing analysis paralysis for your visitors? This could happen if you bombard them with too many Call-to-Actions on every single page you have. In most cases, potential clients will end up leaving your page without clicking on any of your Call-to-Actions and head over to the page of a competitor with a much simpler layout.
So, how can you keep that scenario from playing out?
Keep things simple with your site. Focus on a single goal on every page. This will make your site easier to navigate and hopefully get your visitors to convert into new clients.
Reason # 5: You’re not giving potential clients a reason to trust you
No matter how great your website looks or how user-friendly it is, if it doesn’t build trust, it’s not going to convert visitors into new clients that well. Consumer trust is the key ingredient in any business, and yours is not an exception, so it’s always a good idea to establish your expertise by posting valuable content relevant to your niche.
The more valuable content you’ll post, the more knowledgeable you’ll position yourself to be, and the more clients your website is ultimately going to bring in.
Still not sure what’s wrong with your site?
The five reasons I’ve listed above are, of course, not the only factors that determine how well your website performs in terms of the number of new clients you can convert from it. So if after reading this post you still find yourself wondering what you’re doing wrong or needs to be improved, don’t worry! Hope is just a few clicks away.
Schedule a call with me today and let’s look at what we can do to improve your site’s performance!
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Hi! I’m Sarah.
I help counselors and therapists have a bigger impact on the world through better client connection. I do this by creating beautiful visuals and strategically designed websites.