Iris Therapy Services had a website that wasn’t doing what they needed. Their practice was ready for growth, and they wanted to attract more clients and achieve more visibility on the web. We preformed a strategic re-design of their site, and re-vamped the website content to be more appealing to potential clients and have a stronger basis for Search Engine Optimization. The results were fantastic, and soon after their new site launched they saw their rankings jump in Google! They now rank on the first page of Google for their keywords, and their practice has since been able to bring on two new therapists!
Dr. Dee Majko speaks about her experience working with Strong Roots Web Design.
What We Did . . .
First, we conducted a thorough review of Iris Therapy Services site, and identified a number of areas that could be improved.
Second, we worked to create new text for the site, providing copywriting services to expand the content and make it more engaging and accessible to website visitors.
We then re-designed the site, creating an easier user interface, enhanced navigation, and more-extensive information about the practice and what they offered. We also found new imagery to use on the site, focusing on including photos that would feature a diverse set of people, and convey the hopeful and upbeat tone that the practice wanted to capture.
The completely revamped website features a streamlined and simplified design, full mobile optimization for use on any device, improved functionality and enriched content areas for those seeking psychology services and wanting to make well-informed decisions about their mental-health needs and goals.
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