Video #3: Behind the Scenes
These are seven things that can make or break any website!*
(*Full transcript available below.)
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Hi! Welcome back to you class and to our final discussion.
Thank you so much for joining me as we continue to talk about secrets to creating a successful website.
So, our very final section here at the class.I wanted to kind of get a little bit more down into the nitty-gritty. Before we’ve talked about kind of general concepts and overarching fundamental principles of how to make your website successful.
So, today I really want to talk about some really specific things that often happen behind the scenes of websites. So these are behind-the-scenes things. You can visit a website and maybe not even know whether or not these things are happening, but they’re really fundamental and important to making your website successful.
I want to talk about those with you today. The first several things are things that are going to affect how you rank. This means when people search for you. Whether or not Google is going to be eager to show your website as one of the results. Or whether you’re going to move down in the ranks and be less likely to have someone actually find your website.
So, the number one thing is Mobile Responsive. Having a Mobile Responsive website just means that your website is set up. Whether someone visits on a desktop and has a big screen. Or whether they visit on an iPad or even an iPhone, the website will automatically kind of rearrange itself and resize all of the images and all of the text on the website. So, that it’s easy to read and interact with no matter which device a person is visiting from.
And this is very important. First of all, because of the visitor experience If a person visits your website and they’re on their iPhone and everything is too big and they can’t see it or they have to scroll all around to try to get the different pieces of information.
They’re going to have a negative experience on your website. But even more important, because now studies show that % of people interact with websites on their iPhones or on their iPads, or whatever their phone or device is, rather than on desktop computers. Google is rearranging the way that it ranks websites.
So that if a website is not mobile responsive, it move way down in the ranks. Because Google’s goal is to give people a positive experience when they search. They want to give them results that they’re gonna like seeing. So, if your website isn’t mobile responsive, Google is going to assume that people will have a negative experience on that website and they’ll move it down.
So you really want to make sure that your website is set up to be Mobile Responsive.
Number two is having a Secured Website.
When you look at a website at the web address, if it says “HTTP” that means it’s not secure.
If it says “HTTPS” that means it is secure. Now it used to be that if you were handling credit card information, or other kinds of sense of information, you needed to have a secured website. But if you weren’t handling that kind of financial private information, you didn’t have to worry about it.
But things have changed. First of all, people now are much more sensitive to sharing even their e-mail addresses over the internet if they’re not sure that the website is secure. And all of the browsers are now warning actively visitors if they go to a website that isn’t secure, they’ll have different types of warnings to say “Wait, this website isn’t secure.” Sometimes, it’s just up in the browser but there’ll be a big stop sign and says “Not secure” Sometimes they’ll actually be like a block that says “wait this website isn’t secure. Are you sure you want to proceed?” So, you really want to make sure that your website is secure and that is just a couple of extra steps that happen when you set up the website behind the scenes. There are a couple of ways to do it. A couple of different levels of intensity. And how you set that up and depending on your situation, you’ll choose how you want to do it. But you definitely, definitely want your website to be secure
so that visitors and the algorithm know that your website is a safe place for people to be.
Okay, so number three is Optimize Images.
Whenever you have an image on your website, so let’s say you buy a stock image from a stock image website, and you want to put it on your page to display, you want to make sure
that that picture will load quickly. And the way that you do that is to compress the image for a webpage so that it won’t take up extra time to show up to your visitors. And it’s really important to do this because if you don’t and a lot of people don’t do this, if you don’t it takes a long time for the images to load. And you see that little circle of death that spins and spins as the webpage is trying to load. And studies show that people are now at the point where if it takes longer than to seconds for a website to load, they just leave. They’re done. And like we talked about in the last video, right? Google counts that as a bounce if someone leaves your website without clicking
on any of the links within your website. That’s a bounce. And Google feels that any website that has a high bounce rate is probably a low-quality site. And again they don’t want to show people your website.
So, the way that you do it, it’s not hard. I kind of actually have a Two-Stage process, that you want to first compress the image And you can do that in Adobe Photoshop. It’s not hard to do.If you don’t have Adobe, there are also websites on the internetwhere you can do it for free and you compress the image. And then once you load it into the site, also to have internally to the site a Plug-In or another way to compress the website image within the siteto make sure that you completely optimize the imageSo that it loads as quickly as it possibly can. So that’s number three.
Number four is Google Maps.
This might take you by surprise but the reason this is so important is that Google recognizes that if you have a website with an address and one of the embedded maps on the website, then that probably means that your business is legitimate. That you actually exist in the real world. That you have a front door. That people can come and see you. That you’re really what you say you are. And so having an embedded Google Map in your website will show Google that you’re a real place of business. And again, you’re going to like rank much higher. And it’s really beneficial.
It’s not hard to do. And it’s something that you really, really want to just haveon your website. And then plus, you know, people can find you. So it’s good on every level.
So number five is Backups. Website Backups are crucial because the internet changes constantly. And everything is constantly being upgraded. All of the systems that your website uses. Whether it’s theme or your plugins or whatever you have on your websites, All of those are going to be updated regularly as the people who create them make them even better. And what can happen is that overtime, some of those upgrades can be non-compatible and it can break your site.
And if you don’t have a backup, then you’re really going to lose out on a lot of heartache. And it’s not necessary. It’s something that you can prevent easily. You want to have regular backups. You want to create backups at least bi-weekly, if not weekly. Because when you do have something go wrong with your website and it probably will happen, and that’s okay, because you know, the internet is constantly growing and changing and so things going wrong is not reallythings going wrong, it’s just part of the process. And so we don’t want to put ourselves in a position where something happens and we’re not ready. We just always want to be ready to respond because things are always changing. So, you don’t want to have a backup from months ago and then have something go wrong. You want to have a backup from last week. Because then that backup will be much easier to restore and to put into place. If it’s an old backup but because you haven’t been keeping up with it, it’s going to be much harder to get your website up and running again. So regular backups are something that is really, really important and will save you a lot of stress and heartache in the long run.
Ok. So the last two things are two things that you might thing you don’t need. And that’s fine. But I really want to encourage you even if you think that you’re not going to need these two things, go ahead and put them on your website. And you might be surprisedlater by how happy you are that you’ve had them all this time.
Those two things are Google Analytics and a Facebook Pixel. So both of these things are ways of keeping an eye on who’s coming to your website.
Google Analytics is free. You install it on your website. And what happens is that over time, Google accumulates all this information about who’s been visiting your page. You can see what pages they look at. You can see demographic information about the webpage visitors. You can see how long they’ve been staying on your site. You can see the bounce rates, to know whether or not people are leaving before they click. All of that information is going to be accumulated for you. And what it means is that in the future, not only can you monitor the health of your website
right now, which is super important. But it also means in the future, if you want to do ads, you have all these information about who’s been visiting your website and you will be empowered to go ahead and run ads with based on all of this data that you will have accumulated. And so even if you don’t think you’re gonna want to run ads, just go ahead and install Google Analytics and then later when you change your mind, right? Because you either don’t have quite as many clients as you want, or because you’ve taken some focuses on and you realize that you want to expand your practice to include different types of clients wo have a different set of issues that you feel ready to respond to And you want to reach out specifically to those people. You’re gonna have all this information that’s going to be extremely helpful.
And the Facebook Pixel is very similar and essentially all it does is if someone visits Facebook and then goes from Facebook to your page. Facebook will collect information again about that person. But it’s not just the information that they collect. Also, Facebook has a way for you to create targeted campaign which means if someone goes from Facebook to your page, then later you can advertise specifically to those people. So just like we talked about in the last class, right?
Usually people don’t jump on boards with your services, no matter how amazing your services are after just visiting your website one time. You have to kind of warm them up. You have to give them an opportunity to gain trust and to feel confident and to get to know you. So, Lead Magnets are one really powerful way to do that. And Facebook Pixels are another. Because you know that whoever it is who already came to your website, you already checked enough boxes for them that they felt they wanted to come and visit your website. So now you can not only have them have that one encounter with your website, but you can follow up by advertising specifically to them.
And that’ll be a really powerful tool. And I really just encourage you to go ahead and have it on your website even if right now you feel overwhelmed with all of the stuff and you feel like you’re not ready to run ads. That’s completely fine. But you can set these things up now so that later when you are ready, they’ll be waiting for you.
They’ll have information that’s just sitting there ready for you to take advantage of it when you want to.
So, I really want to thank you for being with me and for spending the time to watch these classes.
I really, really hope that they’ve been helpful and that you feel like you’ve gained a lot. And I would love to continue this conversation. So, as a thank you because you’ve hang out with me all of this time, I’d love to offer you a free 30-minute free strategy session. One-on-one with me. And this is a no-strings attached. Just us talking.
We can talk about what your goals are. If you have a website, I’ll look at it and give you advice, tips, suggestions on things to tweak. If you don’t have a website now, and you want to plan and
talk about what the goal should be and get suggestions, I would love to talk with you and do all of that and just have a conversation. So, you can reach out to me.
You can just reply to this e-mail. And I really hope that you keep in touch.
And thank you so much for taking this class. Thanks a lot. Take care. Bye.