In Shifra’s Arms is a Non-profit organization that provides counseling and other support services to pregnant Jewish women in crisis. They had a website that was very basic and didn’t really capture the professionalism of their organization.
We began by learning more about the organization, collecting testimonials, imagery, and content that reflected the organization’s warmth and professionalism. Then we worked to create a site layout and website copy that would provide all the necessary information and was easy to navigate.
We then began working on developing the site; getting ongoing feedback from multiple people in the organization, and making tweaks to both the website content and to the design until the site accomplished its goals.
The end result is a site that is warm, professional, and easy to use. It captures both the important mission of the organization and shares the details of exactly how they help the women that they serve.
The reaction to the site has been overwhelmingly positive, and In Shifra’s Arms has received consistent feedback from site users, telling them that the new design is a pleasure to use and will heighten their ability to have a positive impact on the lives of women across the country.